Matej Murn

FyrstGen

IP commercialization platform turning university patents into ventures, built on AI agents for market analysis, competitive research and business-plan generation.

Developed an alternative business-plan generation approach and ported the system to Convex. Researched and built a testing framework for evaluating the prompt pipeline end to end.

swiss.ai

AI agent development, converting manual workflows into automation.

Shipped each of the showcase products below.

AutomateSocials

Social media automation — agents write posts, generate the images, schedule them and publish across five networks.

Separate agents cover content, imagery, publishing, competitor scraping and performance analysis, with the daily report feeding the next round of posts.

Full-StackAI AgentsAutomationImage GenerationWeb Scraping

RealEstate-Reel

Turns property photos and listing details into narrated listing videos, with voice-over in four languages.

Listings import straight from real-estate portals, so an agent goes from a live listing to a finished video without assembling anything by hand.

Full-StackAIVideo & Sound EditingText-to-SpeechMultilingualWeb Scraping

StartShop.ai

Agentic commerce — one catalogue serving conversational shoppers and AI buyers from the same storefront.

Agents browse, quote and check out over the agent-to-agent protocols, so an existing shop becomes reachable by an AI buyer without building a second integration for it.

Full-StackAI AgentsE-CommerceMCPAgent-to-Agent

Property acquisition system

Scans Swiss real estate across all 26 cantons, ranking renovation, rebuild and extension opportunities against investment criteria.

BackendAI AgentsWeb Scraping

Instanews.ai

AI-powered pipeline that transforms Instagram posts into SEO-optimised blog articles, newsletters, and social copy via OpenAI APIs.

Tipro keyboard configurator

Interactive SVG keyboard-layout configurator with a custom editor, owned end to end from auth through to edge deployment.

Users visually design and save key configurations. Auth on Clerk, real-time data on Convex, SSR and edge deployment on Vercel.

DG1.com

Multitenant e-commerce SaaS on AWS — shop, marketing, promotions, forms and mailings — running 100+ tenants on isolated databases. Core engineer on the platform for ten years: owned the frontend end-to-end and significant parts of the backend, and built the provisioning, release and DevOps tooling that makes a schema change across hundreds of isolated databases a routine deploy rather than an incident. Contributed the internal SimpleEvents messaging system for cross-module communication, the libraries behind third-party API integrations, and the operator-facing views that expose system state to end users.

One-step checkout — backend-for-frontend rebuild

Migrated a legacy checkout to a backend-for-frontend architecture on Astro and tRPC, preserving full feature parity.

Shipped from concept to production, improving SEO and page performance. Delivered the most optimised Docker build in the stack, cutting image size and cold-start time.

Full-StackVueAstrotRPCDockerSEOWeb Performance

AI agent for CMS content generation

AI agent generating structured CMS content against Sirius section schemas — landing pages, blog posts and URL-cloned pages.

Iterated through several implementation approaches from concept to working prototype, trading output quality against schema compliance.

BackendAI / LLMSirius CMSPrompt EngineeringStructured Output

Stripo email editor integration

Replaced a custom in-house email editor with Stripo, owning delivery from build configuration through to production.

Integrated with existing features and system requirements without disrupting them.

FrontendVue 3StripoEmail Systems

Sirius — CMS platform

The CMS every DG1 tenant runs on — content-oriented, section-based, multilingual with fallback chains. Started as one of three engineers replacing a legacy CakePHP system, took the frontend over outright as the team moved on, and still own it seven years later. Led the migration off CakePHP, integrated third-party translation services with missing-translation tracking, and built the prerendering that made tenant sites rank without giving up the section-based editing model.

Full-StackVue 2Nuxt 2SymfonyDockerCakePHPCMSMultilingualPrerenderingSEOMigration

Custom user role & permission system

Rule-based permission system across the full stack, so admins configure fine-grained access without a backend change per rule.

Backend logic in Symfony, full admin UI in Vue.

Full-StackVue 2SymfonyJestRBAC

Configurable variation product UI

Frontend configuration flow for complex product variations, built to need minimal backend change.

Delivered end to end and fully functional; later deprioritised over backend performance constraints outside the frontend scope.

FrontendVueJS / jQueryE-Commerce

Form builder simplification

Refactored a generic form builder into a wizard-driven flow, cutting user-facing complexity without dropping advanced setups.

Full-StackPHPJS / jQuery

Form renderer

Vue 2 form renderer on the multitenant architecture — renders custom forms from the builder specification and persists submissions per tenant.

Covered the full stack from rendering and validation-rule evaluation through to submission storage.

Full-StackVue 2PHPMultitenancy

Zero-downtime platform consolidation

Merged two live products — Balthazar and FlipCommerce — into the DG1 platform with no downtime, on production data that could not stop serving paying tenants. Reconciled two schemas that disagreed, migrated databases across servers, consolidated both codebases into a single application, and rewired features so neither product lost capability in the move. Owned the QA procedure and the cutover itself.

BackendMigrationDatabaseDevOpsQA

Balthazar — internal marketing platform

Took over a partially rebuilt CRM and marketing automation platform — contacts, email/SMS campaigns, segments, forms and call-centre tooling.

Co-led a three-person team and onboarded newcomers onto the project. Connected FlipCommerce to Balthazar over API with SSO and one-way customer data sync.

FlipCommerce — e-commerce & booking platform

Multilingual, multi-store e-commerce and booking platform serving multiple production tenants under strict SLAs.

Contributed across the full stack — promotional and discount engine, integrated CMS, customer 360 view, operational reporting and admin tooling — inside coordinated release cycles spanning product, QA and infrastructure.

Enterprise clients

E-commerce platform management and custom integrations with CRM, ERP, and external payments for enterprise clients on the DG1 platform.

ThermanaMedexSkazaSurovinaKoželjAtermikaGredičSpintecSan-martinMarandModernistŽupnija KranjKatoliški inštitutMedot WinesMediteran ProduktMizarstvo UnusualVse brez glutenaČrna luknja

ProBilling

Internal ProBilling system supporting company operations, with custom BetaFinance integration.

Mobilna aplikacija

Mobile application development.

MJU — Ciljno vodenje

Role-based goal-management platform for government, led end to end with a two-person team.

Hierarchical task decomposition (goals → subtasks → actions) with automated progress tracking, reporting and cross-department visibility.

Ejn.si

Public-procurement platform built to Slovenian regulatory requirements, multitenant on AWS.

Integrated ODOS (document archiving) and CADIS (accounting) APIs, with a semi-automated release pipeline.

Mercator shop / Mercator Tehnika

End-to-end integration with the checkout, inventory and logistics back-ends of Slovenia's largest retailer.

Delivered front-end features and API-layer work, and resolved cross-system architecture decisions.

Dogtown.si

E-commerce shop with Prestashop integration, custom branding, Facebook promotions, and a coming soon landing page. Built a Dogtown promotional game and a mobile presentational app using Ionic framework with Prestashop API.

Fusion — SI.MOBIL

Web platform for SI.MOBIL telekomunikacijske storitve, d.d. Written in plain PHP (in-house MVC, DRY framework), HTML, CSS, JavaScript, jQuery. Data stored in MySQL, running on LAMP as custom web CMS. Consumption of SOAP and REST services.

Praktik — TOPTIME

Information system for TOPTIME proizvodnja, storitve in trgovina, d.o.o. API endpoints to access data from the database.

Internal CMS

Developing in-house CMS using DevExpress Framework, C#, MsSql, IIS.

Ventrigo.com

Website development and design for Ventrigo.

Top 10 UK Singles

Mobile ad campaigns and web development.